About TGI
TGI (Target Group Index) is a global network of single-source market research surveys providing invaluable, comparable consumer insights for over 50 countries across 6 continents. TGI can help you find the answers to all types of marketing questions, quickly and flexibly.
Find out more about TGI's coverage of products & services, demographics, media and attitudes.
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The TGI network is operated by KMR Group. Click here to find out more about KMR Group.
How is TGI used?
TGI was first started in Great Britain in 1969 to provide the advertising and media industries with a means of describing target groups for the broad spectrum of consumer goods and services. Importantly it also allows the identification of potential strategies for communicating with these audiences. Today, TGI is used more widely than ever to assist the understanding of target markets and to aid marketing and advertising decisions. Users are then able to optimise their marketing and advertising receipts and expenditures. And all this in more than 50 countries around the world.
By accessing TGI data, our clients have extremely valuable information at their fingertips for all their marketing analysis and planning, whenever they need it. Whatever the priority: whether it is consumer profiling, market segmentation, targeting, re-positioning, market entry, product development, brand insight, cross- promotions, media planning... TGI will be at hand.
Click here to find out what TGI can do for you
Who uses TGI?
Brand Owners, their Creative, Media, Direct Marketing, PR and Promotions agencies and Media Owners use TGI extensively to help them develop more efficient marketing strategies and advertising campaigns.
TGI is valued by these clients in all markets as an invaluable source of independent, high quality, dynamic and actionable single-source research.
The TGI survey
A TGI survey collects information on many different aspects of its respondents. Not only do we ask our respondents about their product and brand use but also about their leisure activities, their use of services, their media exposure and preferences, their attitudes and motivations and of course demographics. This means that the information available to you is extremely broad and flexible, presenting virtually endless opportunities for market analysis and segmentation and helping you develop your targeting and consumer understanding.
All TGI data are weighted to match known demographic profiles, and our media measures either constitute national media currency themselves, or are re-weighted to match the accepted currency. All studies follow standardised guidelines and formats but with the flexibility to fully reflect local market needs and characteristics.
Powerful analysis software
We can provide our clients with specially developed analysis software tools These enable subscribers to conduct powerful analyses for themselves, ranging from simple cross-tabulations to complex multivariate segmentations. Whatever the project, the software provides fast and flexible access to the data.
Excellent client service
Effective, high quality client service is a major priority for TGI because it is our ambition to help all our clients achieve maximum value from their subscriptions to TGI products. To help us achieve this, we have established an extensive programme of training, covering both data and software, for all clients. Additionally, all products are fully supported in every country in which a TGI survey is conducted. Our people are our greatest asset and we recruit and train executives to meet clients expectations in two different ways: to empathise with client priorities and commercial considerations, as well as being skilled, sensitive users of TGI data.
Heritage and innovation
Since the first Target Group Index was conducted in 1969, TGI has consolidated its position as the global standard for single-source surveys. This has been due in large measure to a ground-breaking schedule of innovation and progression which has consistently added value to the end product, while retaining the vital function of producing meaningful trend data over the years.
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