TGI Announce New Niche Survey in Russia - 'TGI Baby'
LONDON, May 22nd, 2003 – TGI (Target Group Index) services in Russia have been further enhanced by the launch a ground-breaking, niche survey looking at the market for goods and services for small children. COMCON (the independent research company responsible for TGI in Russia) and BMRB International (originators of the TGI methodology) are pleased to announce this innovation.
The appropriately named 'TGI Baby Russia' takes the principle of Single-Source research for which TGI sets the standard around the world, and which has been used to survey the general Russian population since 1995, and sharpens its focus on mothers of young children. Single-Source simply means that all TGI respondents are asked about their product and brand usage, their interests, their use of services, their media exposure and preferences, their attitudes and motivations - giving a 360 degree portrait of target groups.
Niche Sample and Specially Selected Products / Services
TGI is usually a survey of the general adult universe, however, for the 'TGI Baby Russia' survey, the sample is focused on this one target market of mothers of young children under 3 and the questionnaire is specially adapted to measure the product categories of the Baby sector. Questions asked include place of purchase and factors influencing the choice of goods and services. Additionally the survey collects information on family relationships, giving a full profile of the Chief Income Earner, information on the father's role, factors influencing the mother's decision to have a baby etc.
Filling a Large Information Gap
Lena Koneva - Managing Director of COMCON comments : "Clients active in the sector will recognise that mothers of young children are high consumers of goods and services but are often difficult to target. While they have generally higher than average spending power, reaching them requires a specially adapted marketing and targeting strategy. 'TGI Baby Russia' provides advertisers, agencies and media owners working within this sector with unprecedented information on the consumption, behaviour, life styles and brand and media preferences of these typically hard to target individuals. We are pleased to offer it to local and internationally based clients."
Sample Definition 'TGI Baby Russia' has a sample of 1000 per wave (2 waves per annum). All respondents are mothers of children under 3 years, have a monthly income of over $100 per household member and live in Moscow.
For further information about 'TGI Baby Russia' and to find out how to get access to this data, please contact koneva@comcon-2.com or your local TGI Client Service team
More information on other TGI surveys in Russia More >
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