TGI launches premier study in Korea

TGI is pleased to announce that Hankook Research Council in Seoul, South Korea, has released the very first round of its High-End Index/TGI. The survey has an annual sample size of 1000 respondents and covers the major and satellite cities, with fieldwork conducted as a mixture of face to face and self completion. The sample definition for the study includes high income earners and business decision makers.

The new High-End Index/TGI study for Korea offers a valuable insight into a group of consumers who are difficult to target yet considered extremely attractive for marketers and advertisers on the basis of their disposable income/influence. This survey complements the new improved Korea TGI, also conducted by Hankook Research Council.

For further details about the High-End Index/TGI study for Korea, please contact JS Jung at Hankook Research, Seoul:

E: jsjung@hrc.co.kr
T: +82 (2) 3014 1000

Background information on TGI

TGI is designed as a broad and rich measure of consumers. TGI can provide its clients with information on all aspects of consumers' lives:

media consumption
product consumption
attitudes
behaviour
demographics

All studies follow standardised guidelines and formats but with the flexibility to fully reflect local market needs and characteristics.

All in all, TGI offers clients a very flexible, and ultimately indispensable, marketing research tool. Whatever the immediate need, whether it is segmentation, targeting, re-positioning, market entry, product development…TGI will be at hand.

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