TGI Iran releases first full survey

We are pleased to announce TGI Iran's first full release of data. The survey has a sample size of 10,000 individuals aged 15+ across 7 major cities (Tehran, Mashhad, Tabriz, Esfehan, Rasht, Shiraz and Ahvaz). Going forward, the study will be released twice per year, in May and in October. TGI Iran is conducted under licence by EMRC, Tehran, with guidance from BMRB International (the originators of the TGI model). This first full release is a very important milestone for the advertising and media industry in Iran.

KMR Group provides TGI or similar studies in 52 countries, with unrivalled access to single-source data on product and brand usage, media behaviour, demographics, lifestyles and attitudes. In each country, the study presents a complete picture of consumer behaviour and provides the basis for informed targeting, segmentation, planning, buying and selling of advertising. The TGI study in the UK has been operating successfully for over 30 years.

For further information, please contact Dr Abbas Pourshahbaz (pourshahbaz@emrc.com) or Paul Dickinson at BMRB (pauld@bmrb.co.uk)

Alternatively, for a survey overview please follow this link More >

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