Hitting Fifty – continued expansion sees TGI (Target Group Index) available in over 50 countries
LONDON October 22, 2003 - Global research, information and software group, KMR, announces that its TGI Network now covers over 50 countries worldwide. Through wholly owned companies and partnerships with eminent research companies, TGI data are now available from 51 countries across 6 continents.
The latest markets to be included in the TGI network are New Zealand and Australia where TGI is represented by Nielsen Media Research’s Panorama product. Other recent additions include TGI South Africa, TGI Ukraine and TGI Croatia.
TGI syndicated surveys integrate consumer demographics, product usage and media consumption, providing clients with internationally comparable data for marketing and media solutions. TGI now has more than 1,500 different clients and can offer a global sample size of over 650,000 individuals per annum. TGI is marketed internationally through KMR.
Andy Brown, CEO of KMR said “To exceed 50 countries is a fantastic achievement. Due to the rapid growth of TGI in the last 5 years, we can offer clients the most comprehensive single-source data coverage in the world. We are also able to provide client service, consultancy and software analysis solutions at a local, regional or global level”.
Asia Pacific
This announcement marks the recent extension of the co-operation agreement between KMR and NMR (Nielsen Media Research) to now include Australia and New Zealand. KMR and NMR also cooperate in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan and Thailand. Other Asia Pacific studies available through TGI include Japan and China.
The Future: Expansion in the Middle East
KMR and PARC (Pan Arab Research Company) have conducted TGI Saudi Arabia since 2002. TGI is now pleased to announce that it is extending coverage to a further four priority markets in the region: Egypt, Kuwait, Lebanon and United Arab Emirates. Each of these studies will exist both as a stand-alone, national database and as an integrated regional TGI Arabia product. As such TGI Arabia is designed to provide data for any combination of these countries on a comparable basis. Fieldwork in all 4 new markets is about to commence.
Paul Dickinson, TGI International Director, adds: “By extending TGI Arabia into 5 markets we are rising to the fast developing research needs of the region and in PARC we have the perfect partner for this challenge. The geographical extensions we are proposing are an exciting opportunity for all our clients and we are proud to be making this happen.”
These developments add to existing TGI’s operated under license in Israel and Iran. For further information about all these developments and to view a description of each survey available via the TGI network, please visit www.tgisurveys.com
Editors Notes
KMR is a global integrated research, information and software group, specialising in marketing and media survey solutions, software systems for data analysis and advanced analytical solutions. KMR’s key areas of expertise are:
Syndicated marketing and media surveys
The global TGI network operates single-source consumer and media studies in over 50 countries worldwide. Used by brand owners, media owners and agencies, it measures consumers' product and brand usage, media consumption and attitudes, based on large samples - over 650,000 respondents annually worldwide.
The TGI concept was originally developed in the UK by BMRB, one of the UK's leading marketing research companies. Data was first gathered in 1969 and for the past 34 years BMRB has continued to market the service in Great Britain and contributed to the global success.
Software systems for data analysis
Through subsidiary companies KMR Software and JFC, KMR designs, develops and markets software systems that enable clients to access tailored and syndicated research in over 50 countries.
Custom research
KMR companies have conducted high quality survey research in over 50 countries, at local, regional and multi-country levels. They cover Marketing and Media, Stakeholder and Social research.
TV Audience Measurement systems (TAM)
KMR has interests in over 30 TAM services through equity ownership in companies such as Ibope, AGB Worldwide, MediaFax, RSMB and Marktest. Locations include Latin America, Asia Pacific and Europe.
KMR is a division of the Millward Brown Group, part of WPP.
For more, visit www.kmr-group.com
Contact:
Andy Brown, CEO KMR Group
Tel: +44 (0) 208 433 4109
Email: andy.brown@kmrgroup.com
Paul Dickinson, TGI International Director
Tel +44 (0) 208 433 4088
Email: paul.dickinson@tgisurveys.com
Alternatively, contact your local TGI Client Service team
For further information about any of the surveys of the TGI network, and to find out how to get access to this data, please follow this link More >
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