TGI expands into East Africa

TGI to launch in Kenya, Uganda and Tanzania.

NAIROBI, September 2004 - TGI studies in these three markets will be conducted under licence by Nairobi-based Consumer Insight, with fieldwork due to start imminently.

'TGI', says a thrilled Ndirangu wa Maina, MD of Consumer Insight, 'is even the more exciting to us because it perfectly compliments our company’s vision of being the African research agency that knows Africa better than any other'. Paul Dickinson, TGI international director says: 'East Africa was the next logical extension, but there is definitely more to come. We are also looking at Egypt and Nigeria, where we already have a possible research partner.'

This brings the total number of countries in the TGI Global network to 57. Click here for full details of our coverage.

Further information?
If you would like more information on TGI in East Africa, please contact Ndirangu wa Maina or Paul Dickinson

Background information on TGI

TGI is designed as a broad and rich measure of consumers. TGI can provide its clients with information on all aspects of consumers' lives:

media consumption
product consumption
attitudes
behaviour
demographics

All studies follow standardised guidelines and formats but with the flexibility to fully reflect local market needs and characteristics.

All in all, TGI offers clients a very flexible, and ultimately indispensable, marketing research tool. Whatever the immediate need, whether it is segmentation, targeting, re-positioning, market entry, product development…TGI will be at hand.

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