Celebrating 10 years of CMMS-China TGI

TGI is pleased to announce the latest release of the China Marketing and Media Survey 'CMMS-China TGI' which marks the 10th year of TGI in China. The China survey has been conducted in partnership with local research house Sinomonitor International. The survey has an annual sample size of 70,000 and covers 30 main cities in China .

The last ten years have seen many developments in the China market, not least the steady growth of its economy but also the launch of many international partnerships, magazine titles, and products. The pace of change is increasingly rapid and CMMS-China TGI is proud to continue delivering single source marketing research to help clients and brands understand the Chinese consumer and maximise their opportunities for growth in the coming years.

For further details about CMMS-China TGI, please contact Vanessa Hewitt at BMRB Ltd, Beijing :

E: Duncan.Falzon@kmr-group.com
T: +86 10 6310 6661 ext. 112

Alternatively, for a survey overview please follow this link More >

Background information on TGI

TGI is designed as a broad and rich measure of consumers. TGI can provide its clients with information on all aspects of consumers' lives:

media consumption
product consumption
attitudes
behaviour
demographics

All studies follow standardised guidelines and formats but with the flexibility to fully reflect local market needs and characteristics.

All in all, TGI offers clients a very flexible, and ultimately indispensable, marketing research tool. Whatever the immediate need, whether it is segmentation, targeting, re-positioning, market entry, product development…TGI will be at hand.

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