TGI launch new venture in Azerbaijan
TGI is pleased to announce the introduction of a TGI study in Azerbaijan. TGI Azerbaijan will be conducted under licence by the ERA Marketing Center, Baku, with guidance from Comcon, who have more than 10 years experience running the TGI study in Russia, and BMRB, the originators of the TGI model. The survey has an annual sample size of 4000 individuals, aged 10-65, across 3 major cities (Baku, Ganja and Sumgait). The results from the first wave of the study are due to be released in December 2007.
ERA Marketing Center was the first full scale marketing research agency in Azerbaijan, established in 1996. ERA is highly experienced in implementation of national surveys for different industry sectors such as telecommunication, fast moving consumer goods, banking etc. For more information about ERA, please visit their website: www.era-az.com.
The launch of TGI represents a very important milestone for the advertising and media industry in Azerbaijan. And this also means that TGI data is now available to clients from 60 markets, across 6 continents.
For further details about TGI Azerbaijan, please contact Rukhsara Mammadova at the ERA Marketing Center, Baku:
Email: rukhsara@era-az.com
Tel: +99412 436 7780
Alternatively, for a survey overview please follow this link More >
Background information on TGI
TGI is designed as a broad and rich measure of consumers. TGI can provide its clients with information on all aspects of consumers' lives:
- media consumption
- product consumption
- attitudes
- behaviour
- demographics
All studies follow standardised guidelines and formats but with the flexibility to fully reflect local market needs and characteristics.
All in all, TGI offers clients a very flexible, and ultimately indispensable, marketing research tool. Whatever the immediate need, whether it is segmentation, targeting, re-positioning, market entry, product development…TGI will be at hand.
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