TGI United Arab Emirates soon to release first survey
LONDON, April 4th, 2005 - Further to news of the extension of TGI Arabia into a further four priority markets (Egypt, Kuwait, Lebanon and UAE), PARC (Pan Arab Research Company) and BMRB International are pleased to announce the imminent release of first data from the region.
The schedule for data release in these markets is as follows:
- UAE: April 2005
- Lebanon: May 2005
- Kuwait: May 2005
- Egypt: June 2005
About TGI Arabia
The arrival of these new surveys in the region will compliment the existing TGI Saudi Arabia study. All preparatory work for the 4 new markets has been completed and the master questionnaires have been updated to represent the product categories, brands and media choices relevant to each market.
Inter-Country Comparability
Each of these TGI studies will exist both as a stand-alone, national database and as an integrated regional TGI Arabia product. As such TGI Arabia is designed to provide data for any combination of these countries on a comparable basis.
Global Comparability
Additionally, for our growing number of subscribers interested in using TGI Arabia as part of a global or inter-regional data package, all 5 TGI Arabian databases will provide data comparable to that collected from throughout the TGI network of over 50 countries across 6 continents.
Scope and Size
All 4 proposed studies will be national in coverage with sample sizes in each market of between 4000 and 5000 respondents per annum.
GCC Markets:
| Country | Sample Size | Coverage |
|---|---|---|
| UAE | 5000 | National |
| Kuwait | 4000 | National |
Levant Markets:
| Country | Sample Size | Coverage |
|---|---|---|
| Egypt | 5000 | National |
| Lebanon | 4000 | National |
How to access this essential information
TGI Arabia can be subscribed to either on a country by country or regional basis. Through the TGI Global network of 57 countries, TGI Arabia is also available to subscribers all around the world.
A subscription to TGI Arabia includes the data itself and provision in Choices3 analysis software.
Eminent Research Partners - PARC and BMRB
PARC
PARC has 27 years experience of conducting top quality research throughout the Arab world.
As part of continuous improvement of processes and standards, important learnings drawn from the first waves of TGI Saudi Arabia have been applied fully to the plans for the 4 new markets: questionnaire, field procedures and field force training are all the subject of rigorous quality control and continuous improvement. Furthermore, all aspects of TGI Saudi Arabia are carried out to conform to the TGI Global Quality Standard – a standard which ensures high standards for all TGI clients worldwide.
Sami Raffoul, General Manager, PARC comments: "The arrival of these databases will give marketing in the key GCC markets, Lebanon and Egypt a new lease of life as TGI Arabia lives up to its promise to make single-source, multi-dimensional consumer information available for the region. TGI Arabia will give marketers and media planners the ability to plan their campaigns both, nationally as well as regionally. Such a massive database will be an unprecedented milestone in the region."
BMRB
BMRB International is one of the largest market research agencies in the UK and TGI is one of its largest divisions. BMRB is the originator of the TGI concept, and has been leading the way in single-source research metholology, delivery, software and client service since it first started TGI in Great Britain in 1969.
Paul Dickinson, TGI International Director, BMRB International adds : ‘By extending TGI Arabia into 5 markets we are rising to the research needs of the region and in PARC we have the perfect partner for this challenge. The geographical extensions we are proposing are an exciting opportunity for all our clients and we are proud to be making this happen.’
Background Information on TGI
TGI is designed as a broad and rich measure of consumers. Each country’s data is provided in database form and contains information on all aspects of the given universe: media consumption, product consumption, attitudes, behaviour and demographics. All studies follow standardised guidelines and formats but with the flexibility to fully reflect local market needs and characteristics.
TGI gives you information on:
- Readership of all newspapers and magazines, as well as reading of sections and topics of interest
- Viewing of terrestrial and satellite/cable/digital TV
- National, regional and local radio listening
- Exposure to, and recall of, outdoor advertising
- New media consumption, including internet
- Attitudinal information across the spheres of media, health, holidays, food, drink and finance… Each TGI Arabia study contains almost 250 attitude statements to which respondents indicate their degree of agreement or disagreement on a 5-point scale.
- Data covering thousands of brands across several hundred product categories
All in all, TGI offers clients a very flexible, and ultimately indispensable, marketing research tool. By leasing TGI data on an annual basis, subscribers have very valuable information at their fingertips for all their marketing planning, at all times. Whatever the immediate need, whether it is segmentation, targeting, re-positioning, market entry, product development….TGI will be at hand.
Further information?
If you would like to discuss accessing data for any of the 5 TGI Arabian markets, or if you simply have further questions e.g. about methodology, product / brand lists please contact Sami Raffoul or Paul Dickinson. Alternatively, please contact your local TGI Client Service team
For further information about any of the surveys of the TGI network, and to find out how to access them, please follow this link More>
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