KMR Group appoints a leading media agency executive as Executive Vice President

Annette Nazaroff will join the KMR Group this September as Executive Vice President responsible for the continued development of KMR business in the Americas as well as the expansion of KMR's Global TGI offering.

Annette is an experienced media and market researcher who joins from Mindshare Asia Pacific where she was Director of Consumer Insights, for the past 5 years. Prior to that she worked for Nielsen Media Research in Australia , where she was responsible for the successful business development of the Panorama (single source) service.

In response to potential growth opportunities in the Americas and KMR's success with products such as the MARS OTC/DTC Study, the Compose communication channel planning tool, TGI Latina and a new line of products from KMR Software, Annette will be based in New York .

Speaking of the hiring, Andy Brown CEO of KMR Group said 'I am delighted we have attracted Annette to KMR and I think her deep knowledge of both syndicated media and market research issues will add immediate value to our offer in the U.S. as well as Global TGI'.

Nazaroff commented 'It is an exciting time to be joining an innovative research company with a number of new services in the process of being rolled out'.

This additional level of senior management is designed to recognize the great inroads that the existing U.S. based staff have already established in the Americas , and support them moving forward.

About KMR Group

The KMR Group is an integrated global research, information and software group. It manages research operations in over 30 countries worldwide, specialising in media and survey research solutions, and analysis software systems.

KMR is a division of the Millward Brown Group, part of Kantar, the information, insight and consultancy arm of WPP.

For more, visit www.kmr-group.com

Contact

Andy Brown, CEO of KMR Group – T: +44 (0)20 8433 4109
andy.brown@kmr-group.com

Steve Cooke, Marketing Director – T +44 (0)20 8433 4381
steve.cooke@kmr-group.com

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